Tuesday, October 20, 2020

Syra Yousuf’s Allegation Turned Out To Be True, Shehroz Sabzwari And Sadaf Kanwal’s Affair Was Proved

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Mistakes Happen Whether You’re A Newbie Or A Seasoned Trade Show Veteran, But You Can Avoid The 13 Most Common Trade Show Mistakes By Following This Advice. So, Let’s Take A Few Minutes, While Your Competitors Are Reading About Lindsey Lohan Or Watching Reruns Of Jersey Shore, To Super-size Your Trade Show Marketing Skills.

  1. Going Too Big

We All Want To Think We’re The Big Dog On The Block, But We’re Not. If You’re New Fair Marketing, Starting With An Inline 10 X 10 Or 10 X 20 May Make More Sense. You Learn What Works — From Graphics To Display Configurations — Before Investing In An Island Exhibit. For Example, You’d Be Surprise How Many Folks Think They Need An Enclosed Conference Room Only To Discover That Their Clients Are More Comfortable With An Informal Meeting Area.




Most Organizations Participate In Multiple Trade Shows Annually . There’s Usually A Pecking Order To Those Shows Where Some Are More Important Than Others. It May Not Make Sense To “Go Big” At The Secondary Trade Shows, When You Could Invest That Money In Your Main Show (Where You’ll Generate More Leads And Kick The Bejesus Out Of Your Competitors).

  1. Going Too Small

In General, Smaller Exhibits Get Less Traffic Than Larger Exhibits, If For No Other Reason Than Location. Bigger Exhibits Typically Are Centrally Located, Closer To The Entrance, And Along The Main Aisles. However, The Largest Benefit Of Bigger Exhibits Is Square Footage And Height. Island Exhibits Can Include Presentation Area(S), Multiple Kiosks, Seating Areas, Ample Storage, Large Format Graphics, Overhead Signage, Product Displays. While These Are Still Possible In Inline Displays, The Space Limits How Much Can Be Done.

There’s A School Of Thought That Says, “At The Very Least, Match The Square Footage Of Your Main Competitors.” Here’s Another Idea… Determine What You Want To Accomplish At The Show And What It’ll Fancy Exceed Those Goals, Then Design A Booth That Achieves Them. It’s Not Rocket Science Folks.

  1. No Specific Goals

For Whatever Reason, Some Companies Are On Autopilot When It Involves Their Fair Marketing. If You Ask Them What They Want To Accomplish, Their Response It Usually “Increase Sales” Or “Generate More Leads.” Really? If Those Are Your Only Goals, Then You Would Possibly Also Add “World Peace” And “Ending Global Hunger” Too.

Chances Are Your Fair Goals Coincide Together With Your Overall Marketing Goals. The Skill To Execute Them In A 3D Face-to-face Environment. That’s Where Working With A Knowledgeable Exhibit Professional Makes All The Difference. Just Because You Are A Superstar At Marketing, It Doesn’t Mean You Know Diddly About Trade Show Marketing Or Exhibit Design. A Smart Fair Professional Will Spend Much Of Their Time Asking You What You Would Like To Accomplish.

  1. Cluttered Graphics

Think Back To The Bulletin Boards In Your Grade School Classroom. Does That Memory Make You Smile? That’s Very Sweet… Now Do Exactly The Opposite For Your Trade Show Graphics. All That Clutter May Are Perfect For Developing Minds Overvalued On Elmer’s Glue And Crayola Crayons, But Our Older Brains Can’t Process That Much Information In 3-4 Seconds. We Need Clear, Straight-forward Messages. That Doesn’t Mean Your Graphics Cannot Be Colorful, Witty, And Artistic . They Just Can’t Be Thematic Chaos. The Message Should State Who You’re , What You Are Doing , And What Problem You’re Solving In But 4 Seconds. Everything Else Is Just Pretty Paper On A Package. We Like The Pretty Paper, But We Like What’s In The Package A Whole Lot More.

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